{"id":371,"date":"2025-12-29T11:21:36","date_gmt":"2025-12-29T10:21:36","guid":{"rendered":"https:\/\/www.hirmerverlag.de\/kompetenz\/"},"modified":"2026-04-30T21:09:05","modified_gmt":"2026-04-30T19:09:05","slug":"expertise","status":"publish","type":"page","link":"https:\/\/www.hirmerverlag.de\/en\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"

<\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Art books<\/h2>\n<\/div>

For today and
\ntomorrow<\/h3>\n<\/div>

For us, this means working with enthusiastic commitment and fresh ideas on books that reveal unseen worlds of art and invite readers to view the familiar in a completely new way. To do so, we incorporate novel ideas and modern designs into all our publications. Our publisher, Kerstin Ludolph, and the entire Hirmer team share one goal: to publish books that are a pleasure to read!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

Art books<\/h2>\n<\/div>

For today and
\ntomorrow<\/h3>\n<\/div>

For us, this means working with enthusiastic commitment and fresh ideas on books that reveal unseen worlds of art and invite readers to view the familiar in a completely new way. To do so, we incorporate novel ideas and modern designs into all our publications. Our publisher, Kerstin Ludolph, and the entire Hirmer team share one goal: to publish books that are a pleasure to read!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/h2>\n

Giving structure to books<\/h2>\n<\/div>

Project Management<\/h3>\n<\/div>

Our project managers specialize in complex art book productions and have extensive experience in publishing exhibition catalogues, as well as in producing multilingual art books and managing international collaborative projects. Throughout the entire project, they coordinate all participants and ensure smooth workflows.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

<\/h2>\n

Giving structure to books<\/h2>\n<\/div>

Project Management<\/h3>\n<\/div>

Our project managers specialize in complex art book productions and have extensive experience in publishing exhibition catalogues, as well as in producing multilingual art books and managing international collaborative projects. Throughout the entire project, they coordinate all participants and ensure smooth workflows.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

Giving books their identity<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Design and Production<\/h3>\n<\/div>

The design and production of our books are in the hands of our makers. They are all professional book designers, each with their own distinctive style and immense creativity. Thanks to their expertise, passion, and imagination, our books are as diverse in their appearance as they are in content and concept. Every book is a unique work!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

Giving books their identity<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Design and Production<\/h3>\n<\/div>

The design and production of our books are in the hands of our makers. They are all professional book designers, each with their own distinctive style and immense creativity. Thanks to their expertise, passion, and imagination, our books are as diverse in their appearance as they are in content and concept. Every book is a unique work!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/h2>\n

Adding color to books<\/h2>\n

<\/h3>\n<\/div>

Image Editing<\/h3>\n<\/div>

In the field of lithography, we work with highly professional lithography studios such as Reproline mediateam in Unterf\u00f6hring, Reproline Genceller in Munich, and Repromayer in Reutlingen, which ensure the characteristic quality standard of our publishing house in numerous projects each year. Image quality is monitored through ISO-standard proofs in close coordination with our clients. Our publications serve as a reference for their excellent image editing all the way through to print-ready data preparation.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

<\/h2>\n

Adding color to books<\/h2>\n

<\/h3>\n<\/div>

Image Editing<\/h3>\n<\/div>

In the field of lithography, we work with highly professional lithography studios such as Reproline mediateam in Unterf\u00f6hring, Reproline Genceller in Munich, and Repromayer in Reutlingen, which ensure the characteristic quality standard of our publishing house in numerous projects each year. Image quality is monitored through ISO-standard proofs in close coordination with our clients. Our publications serve as a reference for their excellent image editing all the way through to print-ready data preparation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

Data becomes haptics<\/h2>\n

<\/h3>\n<\/div>

Top-class print quality<\/h3>\n<\/div>

The printing of our publications is carried out by printers in Germany and Italy that specialize in art books and are equipped with the latest printing technology. Because we have worked with many of our printing partners for decades, we can rely on a strong foundation of trust regarding the highest print quality, professionalism, and perfectly coordinated workflows. From fold-outs and colored edges to special binding techniques \u2013 with our reliable partners, we can give every book the finish it deserves.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

Data becomes haptics<\/h2>\n

<\/h3>\n<\/div>

Top-class print quality<\/h3>\n<\/div>

The printing of our publications is carried out by printers in Germany and Italy that specialize in art books and are equipped with the latest printing technology. Because we have worked with many of our printing partners for decades, we can rely on a strong foundation of trust regarding the highest print quality, professionalism, and perfectly coordinated workflows. From fold-outs and colored edges to special binding techniques \u2013 with our reliable partners, we can give every book the finish it deserves.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/h2>\n

Bringing books to the world<\/h2>\n

<\/h3>\n<\/div>

Sales & Distribution<\/h3>\n<\/div>

From the printer to the end customer \u2013 the distribution of books represents a colossal logistical achievement within its sophisticated network of participants. The processes are managed in-house by experienced sales professionals who work closely with our book representatives, shipping partners, wholesalers, bookstores, and international distribution partners.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

<\/h2>\n

Bringing books to the world<\/h2>\n

<\/h3>\n<\/div>

Sales & Distribution<\/h3>\n<\/div>

From the printer to the end customer \u2013 the distribution of books represents a colossal logistical achievement within its sophisticated network of participants. The processes are managed in-house by experienced sales professionals who work closely with our book representatives, shipping partners, wholesalers, bookstores, and international distribution partners.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

In the spotlight<\/h2>\n

<\/h3>\n<\/div>

Marketing<\/h3>\n<\/div>

We announce every new release in our German and international program previews,conduct marketing through influencers, as well as running advertising campaigns on our social media channels through. On our German and international websites, we present all available books with many extras: banners, \u201clook inside\u201d features, exhibition information, and press reviews. In addition, we place advertisements and design postcards, posters, flyers, and tote bags.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

In the spotlight<\/h2>\n

<\/h3>\n<\/div>

Marketing<\/h3>\n<\/div>

We announce every new release in our German and international program previews,conduct marketing through influencers, as well as running advertising campaigns on our social media channels through. On our German and international websites, we present all available books with many extras: banners, \u201clook inside\u201d features, exhibition information, and press reviews. In addition, we place advertisements and design postcards, posters, flyers, and tote bags.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/h2>\n

Making waves<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Press<\/h3>\n<\/div>

Our press contact maintains communication with museum press offices and leading media outlets, recommending titles. She has connections to all major newspapers, magazines, radio and television stations, as well as online editorial teams both domestically and internationally, and distributes review copies. In addition, Hirmer Publishers reaches its customers through monthly newsletter mailings and publishes the magazine FRESKO twice a year www.fresko-magazin.de.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

<\/h2>\n

Making waves<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Press<\/h3>\n<\/div>

Our press contact maintains communication with museum press offices and leading media outlets, recommending titles. She has connections to all major newspapers, magazines, radio and television stations, as well as online editorial teams both domestically and internationally, and distributes review copies. In addition, Hirmer Publishers reaches its customers through monthly newsletter mailings and publishes the magazine FRESKO twice a year www.fresko-magazin.de.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

Across all screens<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Social Media<\/h3>\n<\/div>

On our social media channels, Instagram and Facebook, we post about both classics of art history and topics like graffiti or queer culture: videos with an exhibition atmosphere, stories, \u201clook inside the book\u201d features, competitions. With our thematic campaigns, we can highlight specific books. For example, our campaign for the book MAMA reached over 86,000 people. In 2025, posts from all our accounts were viewed more than 700,000 times, and over 10,000 accounts currently follow us on Instagram.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

<\/h2>\n

Across all screens<\/h2>\n

<\/h3>\n<\/div>

<\/h2>\n

Social Media<\/h3>\n<\/div>

On our social media channels, Instagram and Facebook, we post about both classics of art history and topics like graffiti or queer culture: videos with an exhibition atmosphere, stories, \u201clook inside the book\u201d features, competitions. With our thematic campaigns, we can highlight specific books. For example, our campaign for the book MAMA reached over 86,000 people. In 2025, posts from all our accounts were viewed more than 700,000 times, and over 10,000 accounts currently follow us on Instagram.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-371","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/pages\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":43,"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/pages\/371\/revisions"}],"predecessor-version":[{"id":3531,"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/pages\/371\/revisions\/3531"}],"wp:attachment":[{"href":"https:\/\/www.hirmerverlag.de\/en\/wp-json\/wp\/v2\/media?parent=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}