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The billboard cowboy as icon
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released on 04/2026
Richard Prince
Richard Prince rephotographs the famous cowboy from cigarette ads and places him in a new context. With humour and provocation, his subjects, appropriated from mass media, reveal the visual communication codes of consumer culture. This volume presents a retrospective overview of his work in its full scope.
description
Richard Prince (b. 1949) is one of the most renowned artists of our time. With his appropriations of advertising images, the American painter and photographer has been a polarising figure going back to the 1970s. This publication focuses on his photographic work, but also presents other media such as installations, drawings and paintings. Iconic works by Richard Prince, including his Cowboys and Fashion series, are brought together with rarely seen and previously unpublished pieces.
Details
Ed. Walter Moser
Not yet available,
released on 04/2026
Contributions by E. Kernbauer, Ch. Liclair, W. Moser, S. Stutterheim, Th. D. Trummer, T. Widmann
Text: English264 pages, 280 illustrations
23 x 29 cm, 9 x 11 inches, paperback with flaps
Hirmer Premium
Paper change
ISBN: 978-3-7774-4737-7
German edition
Keywords
Cigarette advertising, humor, mass media and art, consumption in art, advertising industry, painting, cowboys in art, fashion, exhibition catalog, iconic to ironic, Vienna, from art to iconic pop culture
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Bayerstr. 57-59
D-80335 München
mail@hirmerverlag.de
Safety notice according to Art. 9 Paragraph 7 Sentence 2 of the GPSR is not necessary.